Global sports giant Nike and shapewear brand SKIMS have officially launched their first joint collection, NikeSKIMS, designed to redefine performance and style for women in sport.
A New Era of Women’s Activewear
NikeSKIMS debuts with a bold vision: empowering women athletes through apparel that combines cutting-edge performance technology with sculpting designs. The collection promises not only function but also fashion, bridging the gap between competitive performance and everyday wear.
The launch is highlighted by Bodies at Work, a short film directed by Janicza Bravo, and a global campaign featuring over 50 athletes including Serena Williams, Sha’Carri Richardson, Chloe Kim, Jordan Chiles, and Romane Dicko, alongside SKIMS co-founder Kim Kardashian.
Olympic gymnast Jordan Chiles praised the line, saying, “The NikeSKIMS product is a game-changer. I love how it moves with me, supports me, and makes me feel completely myself.”
Seven Collections, 58 Silhouettes
The debut NikeSKIMS line spans seven distinct collections, offering 58 silhouettes and over 10,000 possible outfit combinations. Designed to transition seamlessly from workouts to daily life, the pieces prioritize comfort, movement, and inclusivity.
Key highlights include:
- Matte Collection: Everyday staples with mid-level compression, crafted from Nike’s Dri-FIT fabric for sweat-wicking performance.
- Shine Collection: Sleek, quick-drying styles designed for strength training and beyond.
- Airy Collection: Lightweight mesh-inspired knits ideal for layering and low-impact activity.
- Seasonal Collections: Vintage Seamless, Matte Tricot, Weightless Layers, and Shiny Nylon pieces add variety, from studio-ready essentials to street-style activewear.
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Tennis icon Serena Williams, who tested the Airy collection, described the fabric as “butter on your skin”, adding that the apparel makes her feel “unstoppable.”
More Than a Campaign
Beyond fashion and function, NikeSKIMS positions itself as a cultural statement. The Bodies at Work campaign emphasizes body positivity, individuality, and strength. As Kim Kardashian explained, “Our mission is to redefine women’s activewear without compromise, celebrating every woman’s power and artistry.”
Nike executives also view the collaboration as a milestone in the company’s broader mission to expand its women’s business globally. Amy Montagne, President of Nike, said: “NikeSKIMS is a bold evolution in how women experience sport and style — delivering what no other brand can.”
Availability
The NikeSKIMS collection will be available beginning September 26 through Nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select Nike and SKIMS flagship stores in New York and Los Angeles.
